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Case Study

# Cotton Guru — B2B AgriTech
Supply Chain Portal

AgriTech Pan-India 6 Months Web + Mobile B2B Platform
Customer Challenges

## The Problems Cotton Guru Faced

Our client — a rapidly growing agricultural commodity trading firm based in Gujarat — aimed to digitise India's fragmented cotton supply chain. They needed a platform that would connect ginners, traders, and exporters on a single digital marketplace. The challenges they faced were significant:

📋
Paper-Based Transaction Records

All cotton lot records, quality grades, and trade agreements were managed manually on paper — creating delays, errors, and disputes across the supply chain.

🔗
Fragmented Buyer-Seller Network

Ginners, traders, and exporters operated in silos with no centralised marketplace. Deal-making relied on phone calls, personal networks, and unverified intermediaries.

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No Real-Time Market Price Visibility

Farmers and ginners lacked access to live MCX cotton prices, leading to unfair price discovery and significant revenue loss at the farm and ginnery level.

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Inconsistent Quality Grading

No standardised digital quality certification system existed, making it difficult for international buyers to verify cotton grade, staple length, and micronaire values remotely.

💰
Slow and Risky Payment Settlements

High-value cotton transactions (₹10–50 lakh per lot) relied on physical cheques or informal transfers — creating major settlement delays and credit risk for all parties.

📱
No Mobile Access for Field Agents

Field agents and ginnery staff had no digital tools to log cotton lot details, capture lab reports, or communicate with buyers while on-site at the ginnery.

The client required a robust, end-to-end digital platform that would modernise the entire cotton supply chain — from lot creation at the ginnery to final export documentation — without requiring users to abandon their existing workflows.

Solution

## What We Built for Cotton Guru

We designed and developed a full-stack B2B digital marketplace that digitised every step of the cotton supply chain — from ginnery lot creation to buyer matching, quality verification, and secure digital payments. The platform runs on both web and mobile, allowing all stakeholders to operate from a single, unified system.

Cotton Guru — Marketplace Dashboard
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Lot #CG-2024-4821
Shanker-6 · 168 Bales · Micronaire 4.2 · Grade A
₹58,200/quintal Live
📈
MCX Live Price
Kapas Futures · 30 Apr 2025 · ICE Cotton
₹57,980 +1.2%
842 Active Lots
₹4.2Cr Traded Today
216 Verified Buyers
🛒
B2B Cotton Marketplace

Ginners list cotton lots with full specifications — variety, grade, bale weight, micronaire, and lab reports. Buyers browse, compare, and make offers directly on the platform.

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Real-Time Price Feed

Live MCX cotton futures and international ICE prices integrated via API — giving all users transparent, up-to-the-minute price discovery right inside the platform.

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Digital Quality Certification

Lab-verified quality reports (staple length, strength, micronaire) are digitally attached to each lot, building trust with domestic and international buyers.

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Secure Digital Payments

UPI, RTGS, and escrow-based payment workflows ensure secure, traceable settlements for high-value cotton transactions with automatic GST invoice generation.

📱
Field Agent Mobile App

Flutter-based mobile app lets ginnery staff photograph bales, log lot details, upload lab reports, and receive buyer enquiries — all offline-capable for areas with poor connectivity.

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Export Documentation Suite

Auto-generates shipping bills, packing lists, phytosanitary certificates, and ICEGate-compatible export documents — reducing export paperwork time by 80%.

Tech Stack

## Technologies We Used

A modern, cloud-native stack built for the specific reliability and performance demands of a high-volume agricultural trading marketplace.

Backend
🐍 Python 3.11 🎸 Django 4.2 ⚡ Django REST Framework 🔄 Celery + Redis 🔌 WebSocket (Django Channels)
Frontend — Web
⚛️ React 18 📦 Redux Toolkit 🎨 Tailwind CSS 📊 Recharts
Mobile App
📱 Flutter 3.x 🔥 Firebase (Auth + Push) 💾 SQLite (offline cache)
Database & Storage
🐘 PostgreSQL 15 ⚡ Redis (cache + queues) 🪣 AWS S3 (documents/images)
Cloud & Infrastructure
☁️ AWS EC2 ⚖️ AWS Load Balancer 🔧 AWS RDS (PostgreSQL) 🚀 AWS CloudFront (CDN) 🛡️ AWS WAF
Payments & Integrations
💳 Razorpay (UPI/NEFT) 📋 ICEGate API 📊 MCX Price Feed API 📩 SendGrid (Email) 💬 WhatsApp Business API
Results

## The Impact We Delivered

The Cotton Guru platform enabled our client to become one of India's first digitised B2B cotton marketplaces. Within six months of launch, the platform achieved measurable, verifiable outcomes across every key business metric.

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3.5×
Transaction Volume Growth

Monthly cotton lots traded on the platform grew 3.5× within 5 months of go-live, as word spread among Gujarat's ginner community.

⏱️
80%
Reduction in Export Paperwork Time

Auto-generated shipping bills and ICEGate-compatible export documents cut administrative processing time from 4 days to under 8 hours.

👥
500+
Verified Buyers & Ginners Onboarded

Over 500 verified B2B users — including domestic traders and international exporters from Bangladesh, Vietnam, and China — joined the marketplace within the first quarter.

💰
₹42Cr+
GMV Facilitated in First Year

The platform facilitated over ₹42 crore in verified cotton transactions in its first 12 months, with zero payment disputes through the escrow settlement system.

- 🌐
  National Market Reach — Ginners from 11 Indian states (Gujarat, Maharashtra, Telangana, Karnataka, Punjab, and more) listed cotton lots on the marketplace, eliminating geographic barriers.
- 📱
  Full Mobile Adoption — 78% of field-agent lot logging was done via the Flutter mobile app within 60 days of training, even in regions with 2G connectivity (offline sync mode).
- 🏷️
  Trust Through Quality Transparency — Digital quality certification with lab reports attached to each lot increased international buyer confidence and allowed the client to command a 4–6% price premium over unverified competitors.
- 🔒
  Zero Payment Disputes — The escrow + Razorpay settlement system ensured all ₹42Cr+ in platform GMV was settled without a single dispute, building strong trust in the digital transaction system.

"

AdvertSneak didn't just build us a website — they reimagined our entire business model. The platform handles everything from lot listing to export documentation, and our buyers now trust the quality data because it's all verified and digital. We went from managing 40 transactions a month on paper to over 200 transactions digitally in six months. The ROI is undeniable, and the team's understanding of the agricultural commodity business was remarkable for a tech company.

R
Rajesh Patel Founder & CEO, Cotton Guru Pvt. Ltd. — Gujarat
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