Our client — a rapidly growing agricultural commodity trading firm based in Gujarat — aimed to digitise India's fragmented cotton supply chain. They needed a platform that would connect ginners, traders, and exporters on a single digital marketplace. The challenges they faced were significant:
All cotton lot records, quality grades, and trade agreements were managed manually on paper — creating delays, errors, and disputes across the supply chain.
Ginners, traders, and exporters operated in silos with no centralised marketplace. Deal-making relied on phone calls, personal networks, and unverified intermediaries.
Farmers and ginners lacked access to live MCX cotton prices, leading to unfair price discovery and significant revenue loss at the farm and ginnery level.
No standardised digital quality certification system existed, making it difficult for international buyers to verify cotton grade, staple length, and micronaire values remotely.
High-value cotton transactions (₹10–50 lakh per lot) relied on physical cheques or informal transfers — creating major settlement delays and credit risk for all parties.
Field agents and ginnery staff had no digital tools to log cotton lot details, capture lab reports, or communicate with buyers while on-site at the ginnery.
The client required a robust, end-to-end digital platform that would modernise the entire cotton supply chain — from lot creation at the ginnery to final export documentation — without requiring users to abandon their existing workflows.
We designed and developed a full-stack B2B digital marketplace that digitised every step of the cotton supply chain — from ginnery lot creation to buyer matching, quality verification, and secure digital payments. The platform runs on both web and mobile, allowing all stakeholders to operate from a single, unified system.
Ginners list cotton lots with full specifications — variety, grade, bale weight, micronaire, and lab reports. Buyers browse, compare, and make offers directly on the platform.
Live MCX cotton futures and international ICE prices integrated via API — giving all users transparent, up-to-the-minute price discovery right inside the platform.
Lab-verified quality reports (staple length, strength, micronaire) are digitally attached to each lot, building trust with domestic and international buyers.
UPI, RTGS, and escrow-based payment workflows ensure secure, traceable settlements for high-value cotton transactions with automatic GST invoice generation.
Flutter-based mobile app lets ginnery staff photograph bales, log lot details, upload lab reports, and receive buyer enquiries — all offline-capable for areas with poor connectivity.
Auto-generates shipping bills, packing lists, phytosanitary certificates, and ICEGate-compatible export documents — reducing export paperwork time by 80%.
A modern, cloud-native stack built for the specific reliability and performance demands of a high-volume agricultural trading marketplace.
The Cotton Guru platform enabled our client to become one of India's first digitised B2B cotton marketplaces. Within six months of launch, the platform achieved measurable, verifiable outcomes across every key business metric.
Monthly cotton lots traded on the platform grew 3.5× within 5 months of go-live, as word spread among Gujarat's ginner community.
Auto-generated shipping bills and ICEGate-compatible export documents cut administrative processing time from 4 days to under 8 hours.
Over 500 verified B2B users — including domestic traders and international exporters from Bangladesh, Vietnam, and China — joined the marketplace within the first quarter.
The platform facilitated over ₹42 crore in verified cotton transactions in its first 12 months, with zero payment disputes through the escrow settlement system.
AdvertSneak didn't just build us a website — they reimagined our entire business model. The platform handles everything from lot listing to export documentation, and our buyers now trust the quality data because it's all verified and digital. We went from managing 40 transactions a month on paper to over 200 transactions digitally in six months. The ROI is undeniable, and the team's understanding of the agricultural commodity business was remarkable for a tech company.