Mission & Vision

About Our Organisation

Uttar Pradesh Health & Welfare Promotion Trust Mission and Vision

Uttar Pradesh Health & Welfare Promotion Trust is India's leading independent child welfare NGO, which works in 19 states and 3 Union Territories of India. Beginning its journey in 2004, we have changed the lives of more than 10 million children till March 2022.

We firmly believe that every child deserves the best chance for a bright future, which is why we are fiercely committed to ensure that children not only survive, but thrive. With a bold ambition and a powerful vigilance, we do whatever it takes to Save Children.

In India and across the world, Uttar Pradesh Health & Welfare Promotion Trust works on-ground – every day and especially, in times of crisis. Our pioneering programs address children's unique needs; giving them a healthy start, an opportunity to learn as well as protection from harm. When crisis strikes, we are always among the first to respond and the last to leave.

We are the outspoken champions for children, ensuring that their voices are heard and their issues are given top priority. Drawing on a century of leading expertise, we take on the toughest challenges, facing the hardest-to-reach children – especially those unfairly excluded from the world's progress.

We are proud to be the world's leading expert on children, delivering lasting results to millions of vulnerable girls and boys. By saving our world's children, we transform their lives and the future we share.

While we run several programmes across India, we also work in tandem with numerous government agencies, civil society organizations, and communities across five core themes: Health & Nutrition, Education, Child Protection, Humanitarian Response, as well as Disaster Risk Reduction and Economic Well-being.

Survive

Ensuring every child has what they need to stay alive — nutrition, healthcare, clean water and protection from preventable disease.

Learn

Giving every child the opportunity to access quality education, enabling them to reach their full potential and shape their own future.

Be Protected

Safeguarding children from violence, exploitation, abuse and neglect — and advocating for laws and systems that protect every child.

Transform

Creating lasting change that empowers communities to care for their own children — building resilience and sustainable futures.

Our Purpose

Our Vision & Mission

Our Vision

A World That Is the Best Place for Every Child

We envision a world where every child — regardless of where they are born — has the opportunity to survive, learn, and be protected. A world where no child suffers from poverty, violence, disease or discrimination. A world where every child's rights are realised.

Our Mission

Inspiring Breakthroughs in the Way the World Treats Children

We achieve immediate and lasting change in the lives of children by inspiring breakthroughs in the way the world treats children and by achieving immediate and lasting change in their lives. Our mission drives us to innovate, collaborate and advocate — every single day — for the world's most vulnerable children.

Our Values

What We Stand For

Our values are the foundation of everything we do. They guide how we work, how we treat each other and how we approach the children and communities we serve.

Accountability

We take personal responsibility for using our resources efficiently, achieving measurable results, and accepting responsibility for our actions and inactions.

Ambition

We are demanding of ourselves and our work, and we are committed to making the most profound impact on children's lives.

Collaboration

We respect and value each other, thrive on our diversity, and work with partners to leverage our global strength in making a difference for children.

Creativity

We are open to new ideas, embrace change, and take disciplined risks to develop sustainable solutions for and with children, families and communities.

Integrity

We aspire to live to the highest standards of personal honesty and behaviour; we never compromise our reputation and always act in the best interests of children.